Goal: Refine the Tagline for SweatInvestors in a meaningful way that reflects the SweatInvestor opportunity at its essence. Please give feedback to the latest iteration:
Board level value creation and compensation; when your portfolio can’t afford to live without it.
* Thought process: It may be a bit to complex, but each part of it has meaning. The use of the words “Board Level” addresses how this is not about consulting where you get rewarded for time. You get rewarded for value creation. Targeting opportunities to make board level contributions maximizes the value you can create in the least amount of time. Compensation is key, as its hard to know how to structure or even decide when to give stock. Part of the problem is that SweatInvesting can occur or at least start long before a capital table is formally written up. Addressing the compensation challenge is a large part of the goal of SweatInvestors. The idea of building a Portfolio is also central to the SweatInvestor mission. It helps SweatInvestors enjoy the “J-Curve” and reduce their risk across a portfolio. It also helps them establish a track record of having the best people, from the most promising start-ups, want their help. Ideally over time SweatInvestors will build up a portfolio that will have a tangible return. Finally, the timing. SweatInvestors impact companies the most when the company simple can’t afford to live without their help, but are not yet in a position to pay someone to do it. This maximizes SweatInvestor’s return.
Feedback and suggestions are welcomed!
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