(Note: SweatInvestors are welcomed to make posts from interesting events, especially if the events are “invite only”. Both to share their access as well as to share their unique perspective on the event.)

Live Notes

I’m sitting at a Google launch event with no idea of what will be launched…(for full live blogging notes, go to my personal blog at www.WalterRoth.com.)

A Few High Lights

10:13: Marissa Mayer jumps onto the stage… She outlined 4 major focuses of Google…

10:18: Vic Gundotra, VP of Engineering appears on stage… Trends:

1. Computing: Moore’s Law
2. Connectivity: More connections from More Devices
3. The cloud: access to huge resources
4. Mobile devices: video, speakers, gps, camera, etc.

By themselves, these sensors on this android phone are not so special. But within context to the cloud, its much more. They becomes eyes and ears.

Location…wants to make an integral part of all products. In Japan, everyone always hangs on to their mobile devices, always within 1 meter. Same here.

Making “Location” a first class object. (I’ve worked at a Location based company before, I’ve seen this coming, and its huge.  Looking forward to seeing how this rolls out and how it relates to all the GIS/LOCATION/ETC companies that are starting to be introduced to the market. Its just the beginning.)

GoogleGoggles – lets you use a picture as the query. Gives eyes to the internet…

Why is this product in GoogleLabs?  Because we are just in the beginning. Still lots of room to improve…. We are at the beginning of the beginning… 10:43

Amit Gundotra arrives on screen to make the big announcement in search, but first, a little history… The history of information flow:

• Kids asking grandpa, “Should I eat those beans?” “no, they are poisonous”…
• Then the printing press…knowledge spread around the world a lot quicker…
• Servers: billions of documents available to users via search engines…(crawled the info every months, indexed it and then published monthly…then faster, now crawls every few minutes…in today’s world, that is not fast enough…the world updates info every second, twitter, blogs, etc. Info is being created at a pace that we’ve never seen before. Seconds matter).

Announcement: Google Real Time Search Google relevance technology meets the real-time web. Relevance, Relevance, Relevance.

11:03 – Talks about the huge amount of work that goes into making this Had to develop dozens of real time technologies to make search real time…

Query hotness, probability of relevance, author quality, tweet quality, language model, topicality, Query volume fluctuation, etc…

We at Google will not be satisfied when the speed of light is the only barrier between you and your information.

11:07 – Back to Marissa…. Facebook will be providing a live feed from public pages, and will be included in real time search. Same for MySpace.  Twitter is already in there.

Marissa Concludes: last year we laid out our vision of search (the 4 modes). Now we talk about adding eyes and ears in real time. We did a lot in just one short year.

Q: Can you disclose the financial details of these partnershps? Or at least if there are details?

A: we can’t disclose the financial details.

Funny back and forth, as expected, no comment. Interesting implications either way, great question…after the event as the guy from Myspace, picture right, was leaving, as if rock star, people paused asking Marissa questions on the side of the stage, and everyone, including Marissa, directed their attention and questions to him:  can YOU comment on any financial components to the google/myspace deal?  No comment, of course. But could have been straight from a movie screen play.

My Wrap-Up Comments

Today was a great glimpse of what its like to Live Blog with the fishes (i.e., big media).  We’ll see where 2010 will take me and how many “back stage” access events I will find my way into. I look forward to any pointers from readers who are knowledgeable of the press circuit. Google no doubt is an amazing company with a lot of smart folks.  Their focus on search is incredibly smart, especially because it clearly has become the most important component to any application.  Or rather, in my opinion, is 80% or more of an application if done right. Answering the question of whats important to a user right now, right where they are (i.e., here), continues to become more more valuable as the number of object types, contributing devices and real time updates grows and is indexed by Google…done right, navigation controls are less important, and the user is simply provided with a search results page (maybe with special presentation or refinement controls).

On a personal note… One of my goals for 2010 is to set the foundation of getting press passes to unique events to meet and interview innovative people.  So, I’m giving Live Blogging its first go. I’m wiredless up and ready to update live. If there is anyone out there that is knowledgeable about obtaining press passes, or has advice on how to make live blogging, please comment below.