I’m at the Google Campfire One event at Google headquarters in Mountain View, Calif., and the company’s just launched a new marketplace for business app called, simply, Google Apps Marketplace.
The idea is that businesses that use Google Apps will get access to far more apps that are then integrated into the same Google Apps interface — and that can work together.
Meanwhile, developers can sell their apps to the more than 2 million businesses — and 25 million users — that already use Google Apps, integrate those apps into the Google Apps control bar and navigation bar and access data from other apps (in order to, say, add events to Google Calendar or tap into users’ contact lists) with users’ permission.
All that doesn’t come free, of course. Developers pay a one-time fee of $100 and a 20 percent revenue share. But it’s not likely Google will have trouble attracting developers at this price. Google’s already signed on 50 partners for its marketplace.
You can watch the event here: http://www.youtube.com/googledevelopers.
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Walter R. Roth 03.09.10 at 8:05 pm
Thanks for reporting live from the event Jenn! Sounds like a great event, with a lot of potential impact for SweatInvestors and their portfolio companies that might want to take advantage of the Google Apps Marketplace. Looking forward to hearing more!…