Google IO 2010 Thurs Notes

Day II

Day II Keynote

Vic opens up

Why does the world need another mobile OS?

If you believe in open, choice and innovation.

Let’s look at some momentum…

Over 100k activations a day for Smart Phones …

Tremendous in under 18 months …

Over 50k apps, 180k+ developers …

Over 22 demos to show …

5 major areas of investments in the platform (7 releases in 18 months)

Android 2.2 (aka “Froyo:)

• Speed (Your app writes to the VM, Dalvik is fast, efficient, etc … now JIT compiler with 2-5x faster on same hardware)
• Enterprise (Heard we need specific features, adding 20, e.g., MSFT friend (auto-discovery, security policies, GAL lookup), admin)
• SDK (Application data backup API (moves data and application), Cloud to device messaging api (not a push notification making up for the lack of multiprocessing in the OS)…message can trigger an android intent …. demo …. tethering & portable hotspots….)
  • Google maps on pc, sends to phone map, watch android device, loads right into navigation ….”that’s how you do a cloud to device api…”
  • Reading an article on tehcrunch, send to device, opens up browser at that webpage
• Browser (1. Use phone, 2. Text messaging … third main they do is use the browser…added 2-3x javascript performance based on V8)
  • Demo’ing on 3 devices, Froyo, Eclair and iPad … swim race of Android…
  • World’s fastest mobile browser

• HTML 5, and Beyond (working with open standards, to access things on the device that normally could only be done natively)
  • Sneak peak of where we are going next …
  • Last year introduced geolocation from the browser …
  • Want to do more, what about the accelerometer, tilter, direction of device … moves phone and google maps in browser moves accordingly
  • Key feature devs want is access to the camera in the browser (building those api’s into the browser)
  • Seeing a lot of search on the mobile phone, with a lot of them being voice … demo’d it … with Obama and French President at G8, Golden Gate bridge at Sunset
  • Will do, Call 5^th Floor Restaurant, since he said “Call” which is an intent, it loads it into the
  • Showed Google translate, added voice in and then it gives voice out
  • Also announcing support for Flash Player and AIR (We are committed to having the fastest and most comprehensive browser …. its turns out that people on the internet use flash … to be open you must be inclusive …)

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• Market
  • Made improvements to the marketplace
  • Find apps more easily, search inside apps, move apps to SD card, update all and auto-updates
  • People add on average 40 apps …
  • Demo: searching apps “Search Apps” … simple and easy way to find apps
  • Can search within the data of an app, we think developers will be innovating on this in many ways
  • Allows users to report errors, developers can see bugs and see listed the entire stack trace …
  • What’s next? Sneak Peak
    • Available on browser in PC
    • Signed in to tells you what apps he owns
    • Adding apps, you click buy and it automatically gets downloaded to the device via the Internet (referenced indirectly itunes where you have to tether the device)
    • Same with buying music, automatically gets sent to the device over the air
    • Acquired simplified media … access to all mp3′s remotely that is legal
    • “All music” is all available … your music from your home device available to your device as a feed …
• Advertising
  • We know a little about this
  • Turns out…
  • 10 years of ad experience
  • We have inventory, we are not charging people to be members, you have an ad, we have inventory
  • Flexible formats (different types of advertisers … you need formats that meets each type of advertiser)
  • Third things we learned, advertising needs to be measured, and you need tools for this
  • It turns out we have some tools you may have heard about
  • Open to innovation (pony’s on slides, open to the deisgner as example
  • Demo: backgrounds apps … adsense for mobile apps … Links, link to buy app, link with banner … Expandable ad format (new today) … as users want to stay in the context of where they are … after done looking at it, can slide right back to where they are … Expandable add format, which includes rich media, like a tailor … another ad format … “click to call” ad … leverage the user’s location, direct TV wants to make a special offer to SF people, with a click to call to order that … another one includes a map, directions and click to call … DoubleClick is open to server any ads, you as the developer and publisher have the choice … google.com/mobileads to find more …
  • Today: opening up the new adformats to all attendees
  • We’ll give you $100 free credits to advertise your apps in the Android marketplace
• Sprint HTC EVO 4G highlight
  • Gorgeious large sreen
  • fast
  • sprint 4G networks
  • Going to make it available to all of you today …
  • I think you are going to love that device … don’t run out to get it now …

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Introducing GoogleTV

• Ave 5 hours per day
• $70B per year spent on TV advertising
• 4B TV users world wide

Why is it so popular?

• It just works
• Don’t have to think about it too much
• Has stayed the same
• Other technologies can’t do this

But …

• Increasingly, more and more of my viewing of video is done on my pc or mobile phone
• The web is driving that
• Up till today, there is limited web on your living room TV
• Two worlds (The Web / Your TV)
• Users adjust, but they do unnatural things to adjust (family huddled around small pc in the living room)
• Video should be consumed on the biggest, brightest and best

3 Major limitations of current technology trying to do this

1. Trying to dumb down the web (end up recreating the web, wap all over again, learned from mobile that it doesn’t scale)
2. All closed (Closed does not work anymore, once a users experiences the freedom of going anywhere on the web, there is no going back)
3. Input button (They all make you chose and click either TV or WEB)

• Requires you to take the best of both worlds and make it a single expeirence
• How do you make TV and the Web better
• TV Meets Web. Web Meets TV.

4 Ways we’ll innovate to remember

1. Less time finding more time watching
2. Control and personalize what you watch
3. Make your TV content more interesting
4. More than ust a TV

Vincent starts demo …

• GoogleTV starts with TV
• Users spend 4-5 hours in front of this device, you can’t take away form that, you can only add…
• To watch a show, you go to The Guide … its good unless you have a lot of channels
• What if we rethought navigation for TV
• Use the web navigation
• A search box
• Do you remember the first time you use Google? The feeling of empowerment?
• SEARCH BOX, takes you where you want to go across TV and the WEB
• Instant access to all my favorite channels
• How about a show
• 30 Rock search
• This time it also shows a future result, and you can click button to record it in the future
• You have instant access to all TV content
• Funny issues with connectivity
• And funny content shows up on stage …

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• Interface to let people have a single experience across free and paid content
• People just want a quick and easy access tool
• Suggestions on content based on things like NetFlix, we can bring other’s apps and data into this
• Not contained by searching for channels … searching content
• Can be from web or TV
• You are in control
• None of these sites had to do anything specific, its already there on the web
• We make it available to your high def TV
• We’ve given you now millions of channels
• All enabled by the search box
• We put you in control of your content on your TV
• Watching Sports
• I want to watch and do other things like fantasy sports, etc
• Can search box score, can go anywhere while you are watching the game
• As you watch the game, you can track whats going on with the game itself
• This is a pretty simple feature
• But this has totally transformed how I watch sports
• I can watch a football game and track my fantasy sports
• I can watch idol and see what people are saying on twitter on it
• Think what it can do with advertisers
• Every TV now has the potential to be interactive
• We’ve just talked about Video
• But there is other things happening in your living room
• Games, music, photos,e tc.
• Home .. Bookmarks … lots of content bookmarked ahead of time … websites, channels, other cool things too, that you can do in the web, like Flickr …
• Your best photo viewer is your georgeous 50 inch screen in your living room
• Now with access to any online album, my TV has just become the best photo viewer
• The web is unlimited, now your TV is unlimited
• Specs
  • Broadband Connection … Wifi and Internet built in
  • Easy Integration…HDMI cable to existing cable box
  • Plenty processing power
  • Input devices … paired with Android phones over wifi (or keyboards, mouse, etc) .. now you can speak to your tv. “Good morning america” … search results …
• Can share channels/content from phone to TV, shows Conan O’Brien and Vic G doing a funny dance
• Will publish this IP protocol so you can develop on any device to enhance the GoogleTV experience
• 3 components to stack of GoogleTV
  • Build on Android (over the air updates included)
  • Google Chrome Browser (“we choose the fastest)
  • Flash 10.1 pluggin
• One of the benefits of building on Android and Chrome … you can use Android apps on TV
• With quick search, you can also navigate to favorite apps, type market, then see mobile version of Market working on GoogleTV … it works out of the box … if your app doesn’t require device specific resources, it will work on GoogleTV.
• Installs Pandora mobile app on GoogleTV
• We can run all web applications, and also all mobile applicatoins
• You can push applications to your GoogleTV
• Brittany Bohnet (GoogleTV team) demo
  • Also push apps to other android devices (like pc to cloud to android showed earlier)
  • On PC, checkign out the Twitter application, sent to GoogleTV
  • Not only users have one experience, now developers have more devices their apps can run
  • A few things to work out first …
• Another Googler to do a demo for developers (heads up)
  • How to enhance for websites and googleTV
  • Will give you api’s to navigate tv content
  • Direction search to channel, to show or website etc from your application
  • Hunter Walk Director of YouTube demo’s now…
    • Brings the interactive of the web to the TV
    • New Channel on Youtube: Leanback
    • Just starts playing, behaves what you’d expect a tv to behave
    • Whats it playing? A chanel for you
    • Here, a friend favorited a video, it gets pushed to my channel
    • Also, we figure out what you like, we turned your preferences to channels for you
    • “MyFeed” My rentals … In Theaers, etc…
    • Youtube leanback, allows you to access your own personal VideoFeed ….
    • Launching a beta of this

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• Demo for NBA.com
• Allows all subscriptions to feeds to be synced across all devices
• Search tedtalks, get googleTV search results plus more results, can search within Listen apps, its …
• Take closed caption on TV, combined that feed with google Translate, and now you get sub titles of whatever you want … with just a few key strokes …
• We are bringing innovation to the Living room
  • GoogleTV is an open platform, it is you who matters (you are the most important part of it)

Sign up for GoogleTV.com

Partners and Timelines

• Create a new catogory of devices that are open to everyone …
• Your tv has just gotten a lot smarter … our goal is to make the TV smarter just like smart phones did to phones
• We need partners:
• GoogleTV platform will be opened sourced into the Android and Google Chrome source code
• How is this coming to market?
• In a big way
• We are partnering with the biggest electronic brands
• Delivering three googleTV devices
• Sony
• Logitec
• Intel
• Fall 2010 launch
• Also partnered with DishNetwork
• And BestBuy
• For developers?
  • Today you can enhance your devices for the TV marketplace
  • Early 2011 Market, etc

• Eric Schmit is introduced to talk vision et al
  • 20 years ago, I sat here and listend to getting your TV guide on your TV
  • 10 years ago, heard people talk about using TV to communicate
  • We’ve been waiting as a lot has had to happen
    • The internet
    • Winning of Open source
    • Platforms
    • Faster processors
    • etc.
  • It also needed partners to make this happened
  • Introduce CEO of Intel
  • CEO of Sony
  • CEO of Logitech
  • CEO of The DishNetwork
  • CEO of BESTBUY
  • CEO of Adobe

(Developers started to get up one by one as the CEO’s were talking heads on stage … so they could pick up their new phones …)

Additional Coverage:

• Live Wave on Lifehacker
• Key slides on Mashable
• More Live blogging also done by Techcrunch
• More Live blogging also done by SearchEngineLand
• Related links by Techmeme