Jenn Kho shared her front row access to the Google CampfireOne event last week allowing SweatInvestor to be one of the first sites to report live on Google’s announcement of the GoogleApp Marketplace. She also wrote an article for AOL’s Dailyfinance entitled: Google Opens Market for Enterprise Apps.
In 2010 SweatInvestor plans to slowly build its presence at such events and to establish a few formats for SweatInvestors to have lively and informed dialog as it relates to their SweatInvestor expertise, credibility and network.
The current thinking is to make these types of posts sort of like merging the Huffington Post with the Techcrunch format/focus for SweatInvestors to join in on the conversation. We might even throw in a little Edge.org and Charlie Rose formats/styles while we are at it. There will probably be a few micro formats as well as longer formats that might include video, podcasts, etc. Yup, its still early. Lots of ideas being considered and mashed up.
For me, one of my SweatInvestor expertise is in setting up Inside Sales organizations for startups. This includes formulating how a startup can create successful cold calling campaigns and cultures. As I watched the live stream from Hawaii, I concluded that the GoogleApp Marketplace is definitely worth exploring for startups, especially given GoogleApps Reseller program.
From a sales perspective, leveraging Google’s core offerings, brand name and market momentum while extending it with your startup’s secret sauce via the new API’s, is potentially the perfect inside sales platform for Customer Development. I plan to elaborate on this as I dig into the details for my own startup currently in incubation stages, called AppFeeds. In the meantime, please use the comment box below to ask any questions you might want covered or if you wish to give your take on the announcement, inside sales for Startups or potential formats for the SweatInvestor blog reporting from innovative and/or exclusive live events.
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