Sweat Example: Cold Calling & Pipeline Development for Startups

Posted by walter.roth on Nov 3, 2009 in Packaging, SweatStart, Upside | 2 comments I’ve been working on “packaging” my Sweat on various topics. One topic is on “cold calling for startups.” The concept alone makes a lot of sales and non-sales people shudder.  “I’m not a sales guy. I hate cold calling, I hate cold callers…I could never do it…” My reply to this type of initial response is always simple. “But do you...
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SweatStart

Posted by walter.roth on Mar 8, 2009 in Definition, SweatStart | 0 comments Ok, so you’ve filled out your SweatInvestor profile, now how do you set yourself up for success without investing a lot of time? There are many ways.  One of the ideas I’m starting to solidify is the idea of The Deck, which we’ll call a “SweatStart”.  A 5 to 15 slide deck that “productizes” a bite size piece of the board level value you have to offer...
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